Somewhere along the line I became a graphic designer. It was somewhere between sleeping in till noon and being woken up by a text message and a shower only an hour or so later that I went from a regular technology hobbyist who apparently worked IT to a freelance graphic designer.
At first I was horrified. I wasn’t a graphic designer. I’d done very little design work even unofficially. I could easily manage basic functions in Illustrator and Photoshop but I hadn’t done Powerpoint work and that is what I was supposed to be an expert in. With a fury of research and study on limited battery power, I learned as much as I could about presentation design in a weekend.
I studied the presentations and advice of Garr Reynolds, Lawrence Lessig, Seth Godin, Masayoshi Takahashi and Guy Kawasaki. I had followed Seth Godin’s blog on-and-off for a while and his advice on marketing and the issues of tribes has always been fascinating. Lessig I have followed for his immense breadth of work in copyright law and more – his presentations are simple, direct, and effective.
I watched videos on YouTube and read a number of articles on working in Powerpoint. Then, I went to work.
It went simply. Easily. I realized one prime thing from this experience. The corporate world is as much an act as univeristy, high school. It’s a game of pretend – often with a short learning curve.
Get good at pretending and filling in the blanks when you get to them. It works.